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About Us

The ROJO story began in London more than forty years ago. One of the key strengths in any fashion brand is it’s heritage. With a family background in fashion and buying London based Michelle Lilly drew on her Spanish heritage to found ROJO. That energy, warmth and spirit is now what forms the brands core values. Asked what drives her vision for ROJO, Michelle commented “ROJO is not just a boutique, it is an experience, where whatever your style we will have something to excite and inspire you”

ROJO now has four stores throughout the country all offering the latest trends in footwear and clothing sourced from the world’s finest fashion brands. Michelle Lilly heads up her own hand picked team of talented buyers, sourcing the latest trends for her clients from throughout the fashion capitals of Europe and around the world. ROJO works with designers in Paris and Milan to create the very latest looks for its clients. At ROJO exclusivity and affordability go hand in hand. This is all achieved by Michelle and the ROJO team listening to their discerning clients and translating them into the latest fashions.

ROJO has long standing relationships with many leading brands that also share its unerring commitment to excellence including DKNY, PINKO and PATRIZIA PEPE. ROJO’s is constantly sourcing new brands that excite and inspire in equal measure.

ROJO Stores, the story has just begun......


  • Temple Fortune London
  • Belfast, Northern Ireland
  • Radlett, Hertfordshire
  • Beverley, North Yorkshire