Designed and created by collaboration of expert bio mechanists named Dr David Cook, Darren James and Marcia Kilgore, FitFlop launched in 2007. The footwear brand was welcomed with open arms and gained loyal customers from around the world. The positive reaction from the public resulted in a rapid growth of designs and styles that helped to cater for every individuals need.
FitFlop believes that having the right ergonomics underfoot will make a genuine difference to your day. With this in mind, all the shoes in both FitFlop™ and the new FF2™ collection by FitFlop™ are built with WORLD-CLASS BIOMECHANICS. FitFlop focusing on fun and whilst being comfortably cool, and the new FF2 colletion by FitFlop focuses on being sleek and fashion-friendly.
